Author name: Ashley Perkins

Working From Home? 7 Effective Ways to Stay Focused and Productive

Having spent most of my professional career working remotely (six years, to be exact), I’ve gotten quite used to that work-from-home life. And over the course of this time, I’ve often been asked, “How do you stay focused and productive while working from home?”  The answer is simple. For many, the biggest challenge in transitioning …

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Instagram Launches Hashtag Follow Feature … What You Need to Know

Yep… You heard that right. You can now follow hashtags on Instagram. #ItsBeenALongTimeComing As a blogger, I focus a lot of my efforts on Instagram, leveraging it to promote new content and interact with my readers. In my view, it’s the one social media platform that has truly mastered the art of the hashtag. Unlike …

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Where Social Media and Sustainability Collide: Telling Your Brand’s Story and Converting Critics

In this new era of heightened “social responsibility,” consumers care about more than just the latest trends and hottest new products. They’re also concerned with social and environmental issues, and many globally conscious consumers are flocking to companies that take steps to make the world a better place. In fact, a recent study found that …

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Does Your Social Media Strategy Boost Website Traffic?

Most corporate executives and organizational leaders recognize that they should be doing something when it comes to social media strategy. They see everyone else tweeting and snapping and Facebooking, so they hop on the bandwagon, posting updates at a furious, yet totally random, pace. But what they don’t realize is that social media is, in many …

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